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Dear Lirot’s donors and friends,
In December, we celebrate the festival of light, on Hanukkah and Christmas, as in many countries around the world. At Lirot, as every year, we mark the eye health awareness month, already 14 years! |
In 2022, we decided to run a: ״Children eye health awareness campaign”, after we received so many research about the myopia pandemic, in all the western and Asian world and also in Israel.
That happened mostly as a result of two years of Covid, all over the world, which changed our way of living, working and studying, that also affected our eyes and our children’s eyes.
Have a glimpse of the latest campaign items: |
Social media campaign on Facebook, Instagram, Youtube, on our website and building a new Facebook community, of young parents, in order to elevate their awareness to the importance of caring about their children sight! |
Hebrew, Arabic and Haredi (Hebrew with some restrictions). The campaign included radio interviews, articles, research and used also influencers in Hebrew and Arabic, in order to reach as much young parents possible.
Our main message is: take your children to an eye doctor, for regular eye exams, at the age of one, three and six, before school. In order to keep them a good sight and if necessary, to be diagnosed on time, for treatment that can correct their sight and eye health. |
At the end of the year, we are offering a tax deductible donation option. We wish to continue to provide our services to those in need as well as support research in eye health prevention. Lirot Association relies on the goodwill and generosity of private donors and supporters. Today, I reach out for your help. We would greatly appreciate if you would consider supporting us with a tax deductible donation at our donation page. |
Lirot’s staff and board wish you and your families nice holidays and a HAPPY NEW YEAR! |
Nadine Hollander Lirot's board and friends association |
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פלטפורמת שיווק
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